What is in the playbook

The inside guide to brand strategy and marketplace execution, from VSA Partners, the branding and marketing agency featured on CNBC’s “The Partner,” with Marcus Lemonis. Learn the fundamentals of VSAs design-thinking approach to find the truth of your brand and create market-defining experiences.

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About CNBC’s
‘The Partner’

Copyright 2017 VSA Partners, Inc.

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The Marketers Brand Playbook.

The Marketers Brand

VSA Partners

VSA is a design-driven marketing and branding agency. Combining creativity with a deep understanding of human behavior, we design meaningful experiences for consumers and brand audiences.

A production of Machete Productions and serial entrepreneur Marcus Lemonis, The Partner features a competition among multiple contestants to prove themselves worthy of becoming Lemonis business partner.


  • Brand strategy and architecture
  • Naming and identity design
  • Brand expression systems
  • Launch and implementation programs
  • Brand guidelines and governance
  • Packaging

Corporate Communications

  • Employee and leadership communications
  • Organization and cultural alignment
  • Corporate reporting
  • Sales enablement
  • Public relations


  • Strategy and research
  • Predictive analytics and measurement
  • Integrated advertising campaigns
  • Commercial programs and promotions
  • Sponsorships and events
  • Media planning and buying


  • Tech and channel strategy
  • Web analytics and optimization
  • Social media strategy and SEO
  • User experience design
  • Front-end & back-end development
  • Mobile application development

VSA Partners three core principles for designing authentic brands and remarkable marketing.

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